Playbooks for ads that stop the scroll.
Hooks, scripts, creative testing and AI video for TikTok, Reels and Shorts — practical guides you can use today.
Max File Size for LinkedIn Video Ads: What to Know
A practical look at the max file size for LinkedIn video ads, the specs that go with it, and how to compress your export without sacrificing quality.
Max File Size for Snapchat Video Ads: What to Know
Snapchat's file size cap for video ads can shift by placement, so here's how to find the current limit, what drives file size, and how to compress without losing quality.
Video Ad Specs for TikTok Spark Ads: The Complete Guide
Everything you need to get a TikTok Spark Ad approved: the exact video specs, safe zones, and the authorization code step most advertisers miss.
Best AI Tool for Generating Product Demo Videos for Ads
A practical guide to choosing an AI tool for generating product demo videos — what to look for, a comparison of approaches, and a workflow you can run today.
How to Shoot Product Video Ads With a Phone Gimbal
A practical, step-by-step guide to shooting product video ads with a phone gimbal — setup, core moves, a sample shot list, and common mistakes to avoid.
Best AI Tool for Creating Multiple Ad Versions at Once
A practical guide to choosing an AI tool for creating multiple ad versions at once — what "version" should mean, a buyer's checklist, and a workflow to test them properly.
AI Powered Creative Testing Platform: A Buyer's Guide
A practical buyer's guide to AI powered creative testing platforms: what they actually do, how to evaluate one, and how to fit the tool into a real weekly testing process.
Best AI Tool for Creating Ad Variations Automatically
A practical guide to choosing an AI tool for creating ad variations automatically, including a testing workflow and a comparison of manual, template, and from-scratch generation.
Best AI Tool for Turning Reviews Into Testimonial Videos
A practical guide to choosing an AI tool for turning reviews into testimonial videos, with a step-by-step workflow, a comparison table and a mistakes checklist.
How to Create a Creative Testing Matrix (Step-by-Step)
A creative testing matrix turns scattered ad ideas into a structured grid of variables and variants. Here's a step-by-step way to build one, plus a sample template.
How to Choose the Right UGC Creator for Your Brand
A step-by-step framework for choosing the right UGC creator for your brand, including a vetting checklist, a fit-check table, and the mistakes that waste a first order.
Best AI Tool for Generating Scripts From Product Links
A practical guide to evaluating AI tools that turn a product link into an ad script — what to check, how the process works, and where tools that build the full video save the most time.
How to Calculate ROAS on Video Ad Creative (Step-by-Step)
A step-by-step guide to calculating ROAS on individual video ad creatives — not just your whole account — so you know exactly which hooks and edits to scale.
How to Find Winning Ad Hooks From Competitors (Step-by-Step)
A step-by-step process for finding winning ad hooks from competitors using ad libraries and organic feeds, plus how to rebuild them into your own ad without copying.
How to Edit Vertical Video Ads Quickly (Step-by-Step)
A practical, step-by-step workflow for editing vertical video ads fast — from project setup and shortcuts to a manual vs. AI-assisted comparison.
How to Light a UGC Video at Home (Step-by-Step Guide)
A practical, no-studio-needed guide to lighting UGC videos at home — from free window-light setups to cheap two-light rigs, plus the mistakes that make footage look amateur.
How to Use Customer Reviews in Video Ads That Convert
A practical, step-by-step guide to turning real customer reviews into video ad scripts that build trust and drive clicks — plus formats, placement rules, and a checklist.
How to Script a UGC Ad That Converts (Step-by-Step)
A step-by-step framework for writing UGC ad scripts that hook, prove, and close — with templates, hook formulas, and a style comparison table.