Playbooks for ads that stop the scroll.
Hooks, scripts, creative testing and AI video for TikTok, Reels and Shorts — practical guides you can use today.
How to Negotiate Usage Rights With UGC Creators
A step-by-step guide to negotiating usage rights with UGC creators, including a reusable rights tier structure and sample negotiation scripts.
How to Structure a Founder-Led Video Ad (Step-by-Step)
A practical, step-by-step breakdown of how to structure a founder-led video ad, with a script template, filming tips, and a goal-based structure guide.
How to Write a Hook That Stops the Scroll (Step-by-Step)
A step-by-step framework, ten formulas, and a testing checklist for writing hooks that stop the scroll on TikTok, Reels, and Shorts.
AI Music Generator for Video Ads: A Buyer's Guide
A practical look at AI music generators for video ads — what they do, how to choose one, and a step-by-step workflow for adding AI music without drowning out your message.
How to Build a Creative Testing Calendar for a Product Launch
A step-by-step guide to building a creative testing calendar for a new product launch, including a 4-week template and the order in which to test angles, hooks, formats, and offers.
How to Create a Video Ad on a Tight Budget (Step-by-Step)
A practical, step-by-step guide to making a video ad with little to no budget — covering script structure, low-cost footage options, and when an AI tool beats filming.
Creative Testing Pricing for Agencies: A Practical Guide
A practical breakdown of creative testing pricing for agencies, from pricing models and package structures to example tiers and how AI video production affects margins.
How to Turn a Horizontal Video into a Vertical Ad (Step-by-Step)
A practical, shot-by-shot process for turning widescreen footage into a vertical 9:16 ad - plus how to tell when reformatting isn't worth it and a rebuild is faster.
How to Get More UGC Content Without Paying Creators
A practical, no-creator-fee system for sourcing UGC: what to ask customers, when to ask, how to mine content you already own, and what to do when submissions run dry.
AI Video Ad Maker for Agencies: A Buyer's Guide
A practical guide to choosing an AI video ad maker for agencies, covering what the tool should actually do, how to evaluate it, and a repeatable workflow for client accounts.
AI Video Ad Generator From Amazon Listing: A Buyer's Guide
An Amazon listing already has the copy and images a video ad needs. Here's how an AI video ad generator turns that listing into a ready-to-run vertical ad, and what to check before you pick one.
How to Create a Split Screen Video Ad (Step-by-Step)
A practical, step-by-step guide to building split-screen video ads — from picking a comparison angle to syncing cuts, scripting both panels, and exporting for TikTok, Reels and Meta.
How to Choose a Scroll-Stopping Thumbnail for TikTok Ads
A practical, step-by-step process for picking the cover frame or image that gets a TikTok ad noticed before it even plays — plus five styles worth testing and the mistakes that quietly kill performance.
Creative Testing Process for New Product Launches: Step-by-Step
A step-by-step creative testing process for new product launches, with a test matrix, launch-week cadence, and a budget-by-concept starting table.
AI Video Ad Maker for Jewelry Brands: A Buyer's Guide
What to look for in an ai video ad maker for jewelry brands, plus hooks, shot lists and a step-by-step workflow for turning product photos into a trust-building vertical ad.
How to Write a Script for a Sixty Second Ad (Step-by-Step)
A sixty-second ad has room for a real story — if you structure it right. Here's a beat-by-beat method, a worked example, and the mistakes to avoid.
How to Create a Video Ad Using Only Stock Footage
A step-by-step method for building a scroll-stopping video ad with nothing but stock footage, a script, and a cut that works on mute.
AI Video Ad Maker for Electronics Brands: A Buyer's Guide
A practical guide to choosing an AI video ad maker for electronics brands, with a proven ad structure, a step-by-step workflow, and mistakes to avoid before you spend on media.