Playbooks for ads that stop the scroll.
Hooks, scripts, creative testing and AI video for TikTok, Reels and Shorts — practical guides you can use today.
Video Ad Specs for Facebook In-Stream Ads: Complete Guide
A practical breakdown of the video ad specs for Facebook in-stream ads — framing, format, duration, and the first-seconds design that keeps people from skipping.
Max Video Length for Instagram Reels Ads: What to Know
Reels ads technically allow long video, but the length that actually converts is much shorter. Here's the real limit, the practical range by goal, and a structure that fits.
Recommended Bitrate for Instagram Video Ads: A Full Guide
What bitrate to use when exporting Instagram video ads, with ranges by resolution and frame rate, codec advice, and a practical export checklist.
File Format Requirements for Instagram Story Ads: Full Guide
A practical breakdown of the file format requirements for Instagram Story ads, from container and codec to audio, resolution, and file size.
27 Reels Ad Ideas for Med Spas That Book More Consultations
A practical set of 27 reels ad ideas for med spas, organized by angle, with a script template, a before/after compliance checklist, and a fast way to produce them.
Safe Zone Guidelines for Instagram Stories Ads: What to Know
A practical breakdown of safe zone guidelines for Instagram Stories ads, with margins to design around, a pre-upload checklist, and fixes for the most common layout mistakes.
Max Video Length for Facebook Stories Ads: What to Know
Meta's technical limit for Facebook Stories video ads is generous, but the length that actually holds attention is much shorter. Here's what to know and how to structure a Stories ad that works.
27 Reels Ad Ideas for Pet Sitters That Fill Your Calendar
27 ready-to-shoot Reels ad concepts for pet sitting businesses, with a script framework, shot list and the mistakes that quietly waste ad spend.
Recommended Video Length for Facebook Feed Ads: What Works
A practical breakdown of the recommended video length for Facebook feed ads by campaign goal, plus the structure and specs that matter more than the clock.
How to Create a Video Ad for Instagram Stories (Step-by-Step)
A practical, step-by-step workflow for creating an Instagram Stories video ad, from format specs and scripting to hooks, captions, and testing.
Max File Size for Facebook Video Ads: What to Know
Meta's file size ceiling for video ads is generous, but the number that actually affects your campaign is much smaller. Here's how to manage it.
Max Video Length for Instagram Stories Ads: What to Know
Instagram allows Stories video ads up to 60 seconds, but the length that actually holds attention is shorter. Here's the practical range, a structure that fits it, and a spec checklist to use before you export.
Minimum Resolution for Facebook Video Ads, Explained
The technical minimum resolution for Facebook video ads is very low, but it's the wrong target. Here's what to actually aim for by placement, and how to avoid common resolution mistakes.
27 Reels Ad Ideas for Yoga Instructors That Fill Classes
A practical list of 27 Reels ad ideas for yoga instructors, with a reusable script template and a comparison table showing which format fits which goal.
Max File Size for Instagram Reels Ads: What to Know
The max file size for Instagram Reels ads sits around 4GB on Meta's platform, but well-made ads should land far below that. Here's how resolution, frame rate, bitrate and duration actually drive your file size.
Recommended Video Resolution for Instagram Reels Ads
The short answer is 1080x1920, 9:16 — but resolution, aspect ratio and bitrate all need to line up for a Reels ad to look sharp on a phone screen.
27 Reels Ad Ideas for Car Wash Businesses That Fill Bays
A practical list of reels ad ideas for car wash businesses — transformation cuts, membership offers, seasonal hooks and a simple shot list — plus how to turn them into finished ads fast.
How to Repurpose TikTok Ads for Facebook: Step-by-Step
A step-by-step guide to repurposing TikTok ads for Facebook without losing performance — covering safe zones, captions, CTAs, length and export formats.