Playbooks for ads that stop the scroll.
Hooks, scripts, creative testing and AI video for TikTok, Reels and Shorts — practical guides you can use today.
CTV Video Ad Specs Guide: Sizes, Length, and Setup
A practical breakdown of CTV video ad specs — sizes, lengths, file formats, and platform quirks — plus how to adapt a social ad for the living room screen.
Short Form Video Ads vs Static Image Ads: A Full Comparison
A practical breakdown of short form video ads vs static image ads — where each format wins, what they cost to produce, and how to test both before committing budget.
How to Write a Video Ad Script Fast: A Step-by-Step Method
A fixed six-part structure, a fill-in-the-blank template, and the time-wasters to avoid so you can write a usable 30-second ad script in minutes, not hours.
Motion Design Checklist for Product Ads That Convert
A step-by-step motion design checklist for product ads, covering pre-production, structure, platform specs, sound design, and final quality control.
How to Launch Your First Video Ad Campaign (Step-by-Step)
A step-by-step guide to launching your first video ad campaign, from picking a goal and building the video to setting up the campaign and reading your first results.
UGC Ad Brief Template for Creators (Copy-Paste)
A copy-paste UGC ad brief template for creators, with a filled-out example, common mistakes to avoid, and when to use a brief instead of a full script.
How to Pick the Best Hook for Your Ad (Step-by-Step)
A step-by-step process for choosing the strongest ad hook from a batch of candidates — including a four-point scoring checklist and a comparison of hook types.
Video Ad Creative Brief Generator: How to Build One Fast
What a video ad creative brief generator actually produces, the six fields every brief needs, and a fast way to build one yourself or skip it entirely.
A Video Ad Script Generator Free Template You Can Use Today
A copy-paste video ad script template for 30-second ads, plus the rules that keep it from sounding generic — and when to let AI write and render the whole ad.
How to Design a Silent Video Ad (Step-by-Step Guide)
A practical, step-by-step guide to designing a video ad that works with the sound completely off — including a beat-by-beat shot list and before/after copy examples.
Creative Testing Report Template for Clients (Copy-Paste)
A practical, copy-paste creative testing report template for clients - what to include, how to present results, and the mistakes that make agencies lose client trust.
A Video Ad Storyboard Template for Marketers (Copy-Paste)
A copy-paste storyboard template for 15-30 second video ads, with a worked example, platform-by-platform tweaks, and a checklist before you send it to production.
Hook Testing Template for Paid Social (Copy-Paste)
A copy-paste hook testing template for paid social, plus a framework for writing hook variants and reading early-retention results correctly.
How to End a Hook With a Cliffhanger (Step-by-Step)
A step-by-step method for ending a hook with a cliffhanger, plus five proven techniques, a reusable script template, and the mistakes that make cliffhangers fall flat.
How to Cast UGC Creators for Ads: A Step-by-Step Guide
Casting UGC creators is a filter, not a search — here's the step-by-step process, from casting brief to audition clip to scoring checklist, that keeps you from paying for footage that doesn't convert.
How to Plan a Month of Ad Creative (Step-by-Step)
A practical, week-by-week framework for planning a full month of ad creative — angles, briefs, production volume, and a mid-month review built in.
A Simple Hook Writing Formula for Video Ads That Works
A reusable three-part formula for writing video ad hooks, with fill-in templates, sound-off writing tips, and a checklist to test before you ship.
How to Set Up an AB Test for Video Ads (Step-by-Step)
A step-by-step guide to setting up a reliable AB test for video ads on Meta, TikTok and YouTube, plus what to test first and how long to run it.